This is part of a sponsored campaign with DiMe Media and Coca-Cola. However, all opinions expressed are my own.
During Hispanic Heritage Month Coca-Cola is making Latinos feel prouder than ever about their heritage by celebrating one of their biggest sources of pride and evidence of heritage—their last name. By using the hashtags #OrgullosoDeSer #[YourLastName], Latinos can share their pride in their last name and heritage with their friends and family. Coca-Cola’s #OrgullosoDeSer Hispanic Heritage Month campaign celebrates cultural moments and pays tribute to Hispanics’ unique identity and heritage by celebrating their last names.
Coca-Cola has been a part of so many of the important moments in Hispanic families’ lives and it wants to continue making new memories with them. This is why Coca-Cola is celebrating Hispanic Heritage Month, to unite families through their last name and empower them to share the story of why their family name makes them unique and #OrgullosoDeSer #[InsertLastName].
Coca-Cola created a unique film that embraces and touches upon feelings of unity and pride that come from our last names. Coca-Cola’s Heritage Tattoo Cans inspired moments of surprise and delight and celebrated the depth, variety and passion of Latino culture.
This short film documents the profound feelings of unity and pride that come from our last names. Participants shared unique stories and displayed their pride by applying a temporary tattoo of their last name using the Coca-Cola Heritage Tattoo can. The film also evokes the power of family, culture, community and history, by bringing people together in celebration of their heritage and unique family stories. Coca-Cola recognizes that Latino’s last names are a source of pride, and is encouraging families to visit coke.com/OrgullosoDeSer and purchase a Share a Coke contour bottle personalized with their last names to share that pride with the world.
Check out the Coca-Cola “Orgulloso De Ser” film below.
The Coca-Cola Heritage Tattoo cans were created for participants in Coca-Cola’s unique film that captures the profound feelings of unity and pride that come from our last names. These tattoo cans are not available for purchase. However, families can visit www.coke.com/OrgullosoDeSer to purchase a Share a Coke contour bottle personalized with their last names to share that pride with the world.
You can check out my #OrgullosoDeSer video HERE.