My Media Kit – What to Include: A Must Have for a Blogger

Update 10/2106: I no longer use this media kit as my blog name has changed and my strategy for pitching companies. For my updated media kit info, see this article mediakitcollage copy

I finally did it! I finished my Media Kit! That is one less thing on my blog to-do list. Ever since I started blogging I have seen bloggers mention their media kits and I honestly didn’t know what it all entailed until I started researching myself.

I have seen some long ones that go on about 10 pages, and some that are only 1 page long. I chose something in between – 3 pages. From what I’ve seen, your Media Kit is sort of like your resume for a blogger. It gives brands and other bloggers information on what you and your blog are all about.


Having a Media Kit available to send to companies and sponsors shows that you mean business and are open to working with them.


I knew I wanted it to be more than just text, I wanted it to capture some attention with pictures of me and my family because that’s what my blog is all about!

Update: One thing I have changed about my Media Kit since I wrote this post is my blog stats. I originally included them in my media kit, but I have realized that, because my blog stats change so rapidly, I have taken them out of my media kit and have put most of them on my ads page. My media kit page has a link at the bottom directly to my ads page. Also, I didn’t include my monthly page numbers and indicated that they are available upon request so that I can always provide accurate numbers to sponsors.

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You want something that shows who YOU are, what you write about and who your audience is.

I also included some stats that I found on a Business to Consumer website showing just how influential mommy bloggers and moms in social media are. 🙂

So if you are in the process of making yours, add some pictures, list some stats and get creative!

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  • Reply
    Renee Lynn
    September 16, 2013 at 1:11 pm

    This is an awesome idea! You are so creative. I love that it’s short and to the point at only 3 pages it’s perfect to send out to people! ♥

    Awesome job! 🙂

  • Reply
    Annie Mai
    September 16, 2013 at 1:21 pm

    That is such a neat idea! I’ll have to come up with my own media kit once my blog starts to build up a bigger audience 🙂

  • Reply
    September 16, 2013 at 2:55 pm

    I’m a new blogger so I’m pretty clueless as to what this all means but I’m definitely interested.

  • Reply
    September 16, 2013 at 11:10 pm

    I’m new to blogging so not really sure what this is but I love the colors and font and set up. I used to graphic design alot and this looks cute! Creative!

    • Reply
      September 21, 2013 at 10:02 am

      Thanks Jasmine, I am just learning Photoshop but I love it! Do you still do graphic design?

  • Reply
    viccy h
    September 18, 2013 at 5:16 am

    I’ve been drafting my media kit for a few weeks now – thank you for your help & tips!

    • Reply
      September 21, 2013 at 10:00 am

      So glad I could help viccy! 🙂

  • Reply
    September 18, 2013 at 11:53 am

    This is really great. Thanks for sharing!

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