Update 10/2106: I no longer use this media kit as my blog name has changed and my strategy for pitching companies. For my updated media kit info, see this article.
I finally did it! I finished my Media Kit! That is one less thing on my blog to-do list. Ever since I started blogging I have seen bloggers mention their media kits and I honestly didn’t know what it all entailed until I started researching myself.
I have seen some long ones that go on about 10 pages, and some that are only 1 page long. I chose something in between – 3 pages. From what I’ve seen, your Media Kit is sort of like your resume for a blogger. It gives brands and other bloggers information on what you and your blog are all about.
Having a Media Kit available to send to companies and sponsors shows that you mean business and are open to working with them.
I knew I wanted it to be more than just text, I wanted it to capture some attention with pictures of me and my family because that’s what my blog is all about!
Update: One thing I have changed about my Media Kit since I wrote this post is my blog stats. I originally included them in my media kit, but I have realized that, because my blog stats change so rapidly, I have taken them out of my media kit and have put most of them on my ads page. My media kit page has a link at the bottom directly to my ads page. Also, I didn’t include my monthly page numbers and indicated that they are available upon request so that I can always provide accurate numbers to sponsors.
You want something that shows who YOU are, what you write about and who your audience is.
I also included some stats that I found on a Business to Consumer website showing just how influential mommy bloggers and moms in social media are. 🙂
So if you are in the process of making yours, add some pictures, list some stats and get creative!